AI Isn't Magic, and It Isn't a Strategy Either - Inc. Magazine

In this opinion piece, Larry Robertson argues that while artificial intelligence has the potential to transform how businesses operate, it should not be mistaken for a strategy in and of itself. Using past examples—like the fax machine and early desktop computing—Robertson illustrates how the hype around any new innovation often overstates its immediate impact. AI is no different: it’s a tool, not a complete plan.

Companies rushing to incorporate AI sometimes lose sight of their core mission and strategic goals, effectively letting the technology dictate their direction. Noting that AI can already exceed developers’ expectations, Robertson warns that blindly adopting it without a broader organizational “rewiring” can be detrimental. A recent McKinsey report echoes this sentiment, emphasizing that real competitive advantage arises from properly integrating AI into an organization’s overarching strategy and capabilities. Ultimately, businesses must remember that AI is an instrument to support strategy, not replace it.